How to use Project Reports

The Project Reports feature in FlexiFunnels represents a transformative tool for digital marketers, providing deep insights into the performance of their online campaigns directly within the FlexiFunnels platform. This new functionality enables users to measure and analyze key metrics such as page views, conversion rates, and revenue generation, empowering them to refine their strategies in real time. By visualizing the success of different aspects of their sales funnels—from initial visitor engagement to final purchase actions—users can optimize their pages for better performance.

Designed to make complex data comprehensible at a glance, the Project Reports feature supports informed decision-making by illustrating which elements of a campaign are working and which need adjustment. Whether you're a seasoned marketer looking to maximize ROI or a newcomer aiming to understand the basics of page performance, these reports provide the necessary tools to enhance your digital marketing efforts efficiently.

Before selecting the Appropriate Page Type for Accurate Tracking

To ensure precise data tracking and reporting within the Project Reports feature, it is crucial to select the correct page type for each action your visitors perform. This enables the system to accurately categorize and analyze the performance of different pages, leading to more reliable insights and better optimization of your sales funnels.

Page Types and Their Uses:

1. Sales:

• Purpose: Use this type for pages where actual product purchases occur.
• Example: Product pages, sales pages.
• Tracking: Tracks sales count, sales rate, sales value, and conversion rate.

2. Leads:

• Purpose: Use this type for pages designed to capture leads or opt-ins.
• Example: Landing pages with opt-in forms, and registration pages.
• Tracking: Tracks total leads generated and opt-in rates.

3. Checkout:

• Purpose: Use this type for pages where customers complete their purchases.
• Example: Checkout pages, payment pages.
• Tracking: Tracks checkout views, unique checkout views, and checkout conversion rates.

4. Default:

• Purpose: Use this type for any pages that do not fall under the Sales, Leads, or Checkout categories.
• Example: Information pages, testimonial pages.
• Tracking: Tracks page views and unique page views.

How to Use Project Reports

After selecting the proper page type let's look at the step-by-step guidance on How to see the Reports:

1. Click on your name and navigate to "Project Reports"

2. You will be redirected to the Project Report Dashboard where you choose the project and date to analyze different parameters. Let's understand them.

Project Report Notes:

Page Views: The total number of times a page has been loaded.
Unique Page Views: The count of distinct visits to a page.
All Optins: The total number of leads generated.
Optin Rate: The ratio of total leads to unique page views.
Sales Count: The total number of sales made.
Sales Rate: The ratio of total sales to unique page views.
Sales Value: The overall revenue generated from sales.
Earnings/Pageview All: Total sales value/page views.
Earnings/Pageview Unique: Total sales value / unique page views.
Sales Page Views: The total number of views on sales pages.
Checkout Views: The total number of views on checkout pages.
Unique CV (Checkout Views): The count of distinct visits to checkout pages.
Avg. Order Value: The average value of each order, calculated as Revenue / Total number of sales.
Earnings Per Value: Total sales value / unique page views.
Conversion Rate: The ratio of total sales to unique sales page views.
Checkout Conversion Rate: The ratio of total sales to unique checkout page views.

View by Domains option (Eye option)

It means you can see conversions with different domains which is converting better.

Note:
1. Visits from the sales page where the product is purchased, count both checkout and sales values (in the same browser).
2. Visits from the checkout page where the product is purchased, only count checkout values (in different browsers).
3. If the sales page is visited first, it counts in the same browser.

Use Cases

1. Optimization of Sales Funnel: By analyzing the sales and checkout conversion rates, users can identify bottlenecks in their sales funnel and make necessary adjustments to improve the checkout experience and increase sales.

2. Marketing Campaign Analysis: Users can evaluate the effectiveness of different marketing campaigns by comparing the opt-in rates and sales rates across various sales pages.

3. Revenue Forecasting: With insights into average order value and sales trends, users can forecast future revenue and make informed budgeting decisions for their marketing expenditures.

4. A/B Testing: Users can perform A/B tests on different page designs and track how changes affect their page views, sales rates, and overall conversion rates.

5. Customer Behavior Insight: Understanding unique page views and unique checkout views can help users gain insights into customer behavior, such as how many are returning versus new customers, and tailor their marketing strategies accordingly.