Funnel Logics Settings Detailed Overview

A sales funnel is fundamentally defined as a series of products that complement each other. The core idea is to guide a customer, after they show interest in or purchase a main product, towards purchasing additional, related products through a structured sequence. This process often involves offering upsells (typically a larger, more expensive, or complementary item) and downsells (a smaller or less expensive alternative if the upsell is declined).

Think of a visit to McDonald's as an example. If a customer buys a burger (the main product), they might be offered French fries at a special price as an upsell. If they decline the large French fries, they might be offered a smaller size as a downsell. Similarly, they could be offered a large Coke (upsell) and then a small Coke (downsell) if the large one isn't purchased. The crucial point is that the main product must be purchased first before the upsell process can begin.

The relationship between a sales funnel and revenue is directly proportional. The sources emphasize that the more products you successfully include and offer within a specific funnel, the more revenue you are likely to generate from that funnel. The system is typically designed to show higher revenue-driven products first, meaning larger or more expensive options are presented before smaller or less expensive ones.

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