Funnel Logics Settings Detailed Overview

A sales funnel is fundamentally defined as a series of products that complement each other. The core idea is to guide a customer, after they show interest in or purchase a main product, towards purchasing additional, related products through a structured sequence. This process often involves offering upsells (typically a larger, more expensive, or complementary item) and downsells (a smaller or less expensive alternative if the upsell is declined).

Think of a visit to McDonald's as an example. If a customer buys a burger (the main product), they might be offered French fries at a special price as an upsell. If they decline the large French fries, they might be offered a smaller size as a downsell. Similarly, they could be offered a large Coke (upsell) and then a small Coke (downsell) if the large one isn't purchased. The crucial point is that the main product must be purchased first before the upsell process can begin.

The relationship between a sales funnel and revenue is directly proportional. The sources emphasize that the more products you successfully include and offer within a specific funnel, the more revenue you are likely to generate from that funnel. The system is typically designed to show higher revenue-driven products first, meaning larger or more expensive options are presented before smaller or less expensive ones.

Document link- https://docs.google.com/document/d/1RXUxaTW1uNrx3OJEbGyrY-5f4GzPME6Zbl3r7rEf0P4/edit?tab=t.0 

Key Components of a Sales Funnel

To construct an effective sales funnel, consider the following elements:

1. Main Product (M)

The primary offering that attracts the customer.

2. Upsells (U)

Higher-priced or premium products offered after the initial purchase to increase the average order value.

3. Downsells (D)

Alternative products at a lower price point presented when a customer declines an upsell, aiming to retain the sale .

4. Sales Pages

Dedicated pages that detail each product's benefits and encourage purchases .Thrive Themes

5. Checkout Pages

Secure pages where customers finalize their purchases.

6. Thank You Page

A confirmation page displayed after a purchase, often used to express gratitude and provide additional information or offers .

Building the Funnel: Step-by-Step

Step 1: Define Your Products

Identify your main product and related upsell and downsell offerings. For example:

• Main Product (M): Burger

• Upsell 1 (U1): Large Coke

• Downsell 1 (D1): Small Coke

• Upsell 2 (U2): Large Fries

• Downsell 2 (D2): Small Fries

Step 2: Create Necessary Pages

Develop individual sales and checkout pages for each product. For five products, you'll need:

• 5 Sales Pages

• 5 Checkout Pages

• 1 Thank You Page
  
  

Step 3: Set Up Products in Your Platform

Configure each product with:

• Product Name

• Pricing

• Associated Sales and Checkout Pages

• Payment Gateway Integration

• Support Information

• Optional Digital Assets

• Rules for integrations like email responders or analytics

Step 4: Define Funnel Logic

Map out the customer's journey based on their actions:

• After purchasing M, offer U1.

• If U1 is declined, present D1.

• Regardless of U1/D1 outcome, proceed to U2.

• If U2 is declined, present D2.

• After D2, direct to the Thank You Page.
  
  

This structure ensures that customers are consistently presented with opportunities to enhance their purchase, optimizing revenue potential .

Step 5: Link Pages with Appropriate Calls-to-Action

Ensure that each page has clear "Buy Now" and "No Thanks" buttons, directing customers to the next appropriate step in the funnel based on their choices.

Step 6: Test the Entire Funnel

Before going live, simulate the customer journey to verify that all links, pages, and logic function as intended.

Conclusion

A well-structured sales funnel is instrumental in guiding customers through their purchasing journey, offering them additional value at each step, and maximizing your business's revenue. By meticulously planning each component—from product offerings to page layouts and customer pathways—you can create a seamless and effective sales experience.