URL Forwarding Inside the FlexiFunnels.

Modified on Wed, 10 Jun at 1:18 AM

What is URL Forwarding, and why use it?

URL Forwarding is a digital "redirect sign." When someone visits a particular web address, they're automatically sent to a different address. They type or click one URL, and the page they actually see is another.

Why would you need this? Plenty of reasons:

  • Campaign management — You share a short, simple link in ads across multiple platforms. Instead of updating each ad when you want a new destination, you change just one redirect to point everywhere at once.
  • Product updates — An old product page gets removed. You redirect its URL to the new version so old links don't break.
  • Rebranding or moving domains — Your site changes from oldname.com to newname.com. A redirect guides everyone from the old address to the new one without losing traffic or search ranking.
  • Simplifying links — In social media or emails, a long URL is ugly. A redirect lets you use a short, clean URL that points to the messy long one behind the scenes.

In short: redirects keep broken links working, centralize control, and let you change destinations without updating a hundred places.

What's the difference between "URL Forwarding" and a "redirect"? They're the same thing. Forwarding means directing traffic from one URL to another.


Here are a few steps to use this feature: 


Step 1: Open the page-level settings

In your editor, locate the gear icon in the bottom left corner of the screen. Click it to open the page settings menu.



Step 2: Find URL Forwarding

From the settings menu, select "URL Forwarding" (sometimes called "Redirects" or "Page Redirects" depending on your version).


Step 3: Set up the redirect

You'll see:

  • A Toggle switch — Turn this ON to enable the redirect for this page.
  • A Redirect URL field — Paste the destination URL (where you want visitors sent).


Important: Enter the complete URL, starting with the protocol:

  • https://example.com  (correct)
  • example.com  (incomplete — missing https://)

Once enabled, every visitor who lands on this page's URL gets forwarded to the destination URL you entered.

⚠️ Critical: URL Forwarding works on the published page's URL. It doesn't affect the editor — you can still edit normally. The redirect only kicks in for visitors who visit the live page.




Step 4: Save and test

  1. Save your changes in the editor.
  2. Publish the page.
  3. Test it: Visit the published URL (the one being redirected from) in a browser. You should be instantly sent to the destination URL.

If you land on the destination, the redirect works. 


Real-world examples

Here are four common scenarios where URL Forwarding saves the day:


Example 1: Campaign with changing destinations

You're running Instagram, Facebook, and Google ads, all linking to yoursite.com/offer. Week 1, "/offer" goes to Product A. Week 3, you want all three ads pointing to Product B instead.


Without redirects: Update three ads manually (tedious, easy to miss one). With redirects: Change the redirect URL once, and all three ads instantly point to Product B.

Example 2: Old product page gets replaced

Your site had yoursite.com/old-widget. You discontinue it and replace it with yoursite.com/new-widget. Old customers saved the link and still try to visit.


Without redirects: They land on a dead page (bad experience, lost sales). With redirects: Old link automatically takes them to the new product (sale saved).

Example 3: Domain change

Your business rebrands from oldname.com to newname.com. You want to preserve all the traffic, SEO ranking, and bookmarks people have for the old site.


Without redirects: Old links break, search engines drop your ranking, customers can't find you. 


With redirects: Old domain automatically forwards to new one. Traffic, rankings, and bookmarks all flow seamlessly to the new site.

Example 4: Social links and influencer partnerships

You share a link on TikTok: yoursite.com/tiktok-deal. Three months later, you want to swap in a new deal.


Without redirects: The old link is out there forever, pointing to an old offer you can't change. With redirects: Redirect /tiktok-deal to the new offer. Your old link still works, but now sends people where you want them.


Common situations & quick fixes


Check these before contacting support.


"The redirect isn't working / people still see the original page." → Work through these in order:

  1. Is the toggle actually ON? Sounds obvious, but it's the #1 cause. Check the toggle is switched on.
  2. Did you publish? The redirect only works on the published page. Save, hit Publish, then test the live URL (not the editor).
  3. Wait a few seconds. Browser caches sometimes delay redirects. Clear your cache, close the browser, and try again.


"I published but nothing changed." → Clear your browser cache entirely (Ctrl+Shift+Delete on Windows, Cmd+Shift+Delete on Mac), close the browser, and try again. Old redirects can linger in memory.


"I pasted the destination URL but it's not working." → Make sure the destination URL is complete and correct:

  • It must start with https:// or http://.
  • It must actually be a working page (test it by visiting it directly first).
  • No typos or extra spaces.


"My redirect works but then redirects to a third URL (chain redirects)." → You may have set up multiple redirects in a chain. For example, Page A redirects to Page B, which redirects to Page C. This works but is inefficient. Point Page A directly to Page C to clean it up.


"I want different pages to redirect to different places." → Each page has its own URL Forwarding setting. Set up Page A's redirect, then go to Page B and set up its redirect separately. Don't confuse them.


"My old link was working, but now it's broken after I set the redirect." → The redirect is likely pointing to a URL that itself is broken or doesn't exist. Double-check the destination URL is a real, working page.


"How do I turn off a redirect I set up?" → Go to that page's URL Forwarding settings and toggle the switch OFF. The page will then load normally instead of forwarding.


"People are complaining they're landing in the wrong place." → Check the destination URL you entered. A single character difference (like a missing / at the end) can send people to an error page. Test the destination URL yourself by visiting it directly.


Need more help?

If your redirect still isn't working after the steps above, submit a ticket and include:

  • The page URL you're redirecting from (the original address)
  • The destination URL you're redirecting to
  • Whether the toggle is ON
  • What you expected vs. what's actually happening
  • A screenshot of your URL Forwarding settings.

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