How to Create a Bump Product (Bump Offer)

Modified on Tue, 16 Jun at 4:33 PM

A bump offer (or order bump) is an extra product you present to customers right at checkout — after they've decided to buy your main product but before they complete payment. Think of it like a grocery store offering "add gum for $1?" at the register.

The magic: a well-placed bump can increase your average order value by 20–50% without requiring you to convince them a second time. They're already buying; you're just asking "while you're here, want this too?"

This guide shows you how to create and set up a bump offer so it appears on your checkout page and actually converts.

Why Bump Offers Work

Before diving into setup, here's why they're worth the effort:

Higher average order value — sell more per customer without more customers.
One-click upsell — customers add it with a single click; no friction.
Natural timing — presented right when they're in the buying mindset.
Easy to say no to — they can skip it without guilt, so it doesn't hurt conversions on the main product.

Example: You sell a $47 course. A $17 bonus workbook bump converts 15–25% of buyers. That's $2.55–$4.25 extra per customer. On 100 sales, that's $255–$425 in extra revenue from no extra marketing.

What Makes a Good Bump Offer?

Before you build, know what you're building. A successful bump:

Complements the main product — a course bump is a workbook, templates, or checklist. Not random.
Has a clear discount — show the savings. "Add the Workbook for $17 (regularly $39)" works better than just "$17."
Is priced lower than the main product — usually 20–50% of the main product price. A $97 course might have a $17–$29 bump.
Is desirable but not essential — it enhances the experience; it's not the main event.
Has a catchy headline — "One-Click Offer: Get the Templates Free" beats "Bump Product."

Video Walkthrough
Here's a quick video of the full setup process:

Step-by-Step: Create Your Bump Offer

Step 1 — Go to the Products Tab

From your FlexiFunnels dashboard, click Products.

Step 2 — Open the Product You Want to Add a Bump To

Select the main product (the one customers buy first). Once inside, look for the "Enable Bump Offer" checkbox and check it.

? One main product, multiple bumps? Each main product can have one default bump. You can create multiple bump variations and test which converts best. See the Troubleshooting section below.

Step 3 — Click "Bump Product" and Add Details

After enabling, a "Add Bump Product" button appears.

Click it.
A popup opens. Click "Create Bump Offer".

Step 4 — Fill In Bump Product Information

Now you'll enter the details that appear to customers. Each field matters:

Bump Product Name

The internal name (you'll see this in your reports). Example: "Templates Bundle Bump" or "Workbook Add-On."

Bump Product Price

The price customers pay if they click "Yes." Example: $17, $29, $1 (for a test).

? Pricing psychology: prices ending in 7 or 9 ($17, $29, $39) convert better than round numbers for most digital products.

Product to Show on Order Page

The main product this bump is paired with. Dropdown shows all your products.

Delivery Option

How the bump is delivered after purchase (email a file, add to membership, etc.). Same options as the main product.

Bump Headline

This is the first line customers see. Make it catchy and benefit-focused. Examples:

❌ Bad: "Bump Product"
✅ Good: "Add the Templates Bundle for Just $17"
✅ Good: "One-Click Offer: Get the Workbook Free"
✅ Good: "Upgrade: Include the Video Training for $29"

Bump Sub-Headline

Supporting line below the headline. Example: "Everything you need to implement what you learned."

Bump Description

2–3 sentences describing what's included. Example: "6 ready-to-use spreadsheets + email templates + a quick-start guide. Saves you 5+ hours of setup."

Add an Image (Optional but Recommended)

Below the description, you'll find the option to add an image for the bump. This image appears on the checkout page next to your bump headline.

? Image best practices: use a clear, professional image of the bump product (the workbook cover, template screenshot, etc.). Avoid cluttered or low-res images. Square or slightly wider-than-tall images work best.

Step 5 — Preview and Publish

Use the preview option to see exactly how the bump will appear on your checkout page.
Tweak the headline, image, or price if needed.
When happy, save.
Re-publish your sales and checkout pages so the bump goes live.

⚠️ Don't forget to publish. The bump exists in your product settings, but customers only see it on the live, published checkout page.

Best Practices for Bump Offer Success

Position it strategically. On the checkout page, it should appear after the main product details but before the final "Pay Now" button — high visibility, low friction.
Test different headlines. Try "Add for $X" vs. "Get the Bundle for $X" vs. "One-Click Offer." The best performers often sound urgent or discounted.
Use conditional fields (advanced). Show extra form fields only if the customer selects the bump. See How To Use Conditional Fields In Bump Offer.
Track your bump conversion rate. Monitor how many customers accept the bump. Under 10% might mean the offer isn't compelling; over 30% is excellent.
Change bumps seasonally. Summer bump: digital planner. Winter bump: video training. Keep it relevant.
Price it right. Too high = nobody clicks. Too low = you leave money on the table. Usually 20–40% of the main product price is the sweet spot.

Common Situations & Quick Fixes

"The bump offer doesn't appear on my checkout page."

Checklist:

Is the bump enabled on the product? (Did you check the checkbox in Step 2?)
Did you click "Bump Product" and fill in all the details?
Did you re-publish the checkout page after creating the bump? (New bumps don't go live until you publish.)
Is the bump attached to the correct main product (the one on your checkout page)?

"The bump appears but customers aren't clicking it."

The offer isn't compelling. Try:

Change the headline. "Add for Just $17" converts better than "Bump Product."
Add an image. A clear image of the bump product increases clicks 20–40%.
Lower the price temporarily to test if price is the barrier. ("Add for $9" vs. "$29.")
Emphasize the savings. "Add the Workbook for $17 (regularly $49)" works better than just "$17."

"I want different bumps for different customers."

One product = one default bump in this setup. But you have options:

Create separate checkouts with different bumps, then run different traffic to each.
Use conditional logic to show different bumps based on what else they're buying. See How To Use Conditional Fields In Bump Offer.
Use Showing or Hiding A Bump rules. See Showing or Hiding A Bump On The Checkout Page In FlexiFunnels.

"Customers are clicking the bump but not completing the purchase."

The bump itself is compelling, but the total price might be too high. Try:

Lower the bump price by $5–$10 and test.
Offer a payment plan if the platform supports it (monthly vs. one-time).
Test a different bump product — maybe they want the video training, not the workbook.

"I want to redirect to a different thank you page for bump buyers."

You can set up conditional redirects so bump buyers see a different thank you experience. See How to Set Up Bump Thank You Page Redirection for Digital Product inside FlexiFunnels.

"What if I want to show/hide the bump for certain traffic sources?"

Use the show/hide rules feature to display bumps conditionally. See Showing or Hiding A Bump On The Checkout Page In FlexiFunnels.

Real-World Bump Offer Examples

Course Bump

Main product: $97 "Copywriting Mastery" course
Bump: $27 "Swipe File Bundle" (50 proven email templates)
Why it works: students want to practice immediately

Membership Bump

Main product: $49/month membership
Bump: $9 "Founder's Welcome Package" (setup checklist + video walkthrough)
Why it works: reduces onboarding confusion

Ebook Bump

Main product: $17 ebook "Sales Funnel Secrets"
Bump: $9 "Workbook & Worksheets"
Why it works: ebook readers want to apply what they learned

Webinar Bump

Main product: Free webinar (email capture)
Bump: $37 "Post-Webinar Toolkit"
Why it works: engaged attendees are hot leads