Split Testing with Flexi Genie

How to set up A/B split test campaigns between page variations, track their performance, and declare a winner — all through chat.

Overview

A split test (or A/B test) lets you show different visitors different versions of a page, so you can see which version performs better. This article covers setting up a split test campaign, starting or pausing it, reviewing performance results, and declaring an official winner.

This article covers:

• Setting up a new split test campaign
• Starting or pausing a split test
• Renaming a split test campaign
• Reviewing performance results per variation
• Declaring a winning variation

What You Can Do

• Create a split test campaign between two or more page variations
• Start a split test so traffic begins splitting between variations
• Pause a running split test
• Rename an existing split test campaign
• Review how each variation is performing
• Promote one variation as the official winner, making it the live page going forward

Why This Is Useful

Instead of guessing which headline, layout, or offer converts better, split testing lets you make decisions based on real visitor behavior. With Flexi Genie, you can set up a test, check on it periodically, and declare a winner — all without digging through a separate testing dashboard.

Before You Begin

• You need an active FlexiFunnels account, logged in.
• Have at least two page variations ready to test against each other (for example, two versions of a sales page with different headlines).
• Decide what you're testing for — more sign-ups, more sales, higher click-through, etc. — before setting up the campaign.

Step-by-Step: Common Split Testing Tasks

Step 1: Set Up a Split Test Campaign

• Tell Flexi Genie which pages you want to test against each other.

Example Prompt: "Set up a split test between my two sales page headline variations."

Step 2: Start or Pause the Split Test

• Once a campaign is set up, start it so traffic begins splitting between the variations.
• You can pause it at any time if you need to stop the test temporarily.

Example Prompt: "Start my sales page split test." or "Pause my sales page split test for now."

Step 3: Rename a Split Test

• If a campaign's name needs updating for clarity, just ask Flexi Genie to rename it.

Example Prompt: "Rename my sales page split test to 'Headline Test - March'."

Step 4: Review Performance Results

• Ask for a performance summary to see how each variation is doing.

Example Prompt: "Which variation is performing better in my sales page split test?"

Tip: Give a split test enough time and traffic before drawing conclusions — early results can be misleading if the sample size is still small.

Step 5: Declare a Winner

• Once you're confident in the results, ask Flexi Genie to promote the winning variation. This makes it the live page going forward.

Example Prompt: "Declare Variation B the winner of my sales page split test."

Be Careful: Declaring a winner changes what all future visitors see. Make sure you're confident in the result before confirming this action.

Behind the Scenes — MCP Tools Involved

Good to Know: You never need to know these tool names to use Flexi Genie — this table is just for anyone curious about what's happening behind the scenes.

Ready-to-Use Prompts

"Set up a split test between my two checkout page layouts."

"Start the checkout page split test."

"How is my checkout page split test performing so far?"

"Declare the winning variation for my checkout page split test."

"List all my active split test campaigns."

Tips for Better Results

• Only test one major difference at a time (e.g. just the headline, or just the price) so you know what's actually driving the difference in results.
• Let a test run long enough to gather a meaningful amount of traffic before declaring a winner.
• Name your split tests descriptively so it's easy to track what's being tested and when.

Common Issues / Troubleshooting

No Noticeable Difference Between Variations: This can mean the test needs more time/traffic, or that the tested change wasn't significant enough to affect visitor behavior.

Split Test Not Splitting Traffic: Confirm the campaign has actually been started, not just created.

Limitations / Important Notes

• Creating a split test campaign does not automatically start it — these are separate steps.
• Declaring a winner changes the live page for all future visitors; this action should be treated as final for that test.

Curious what else Flexi Genie and AI assistants can do inside FlexiFunnels? See the full Possibilities with Flexi Genie & AI Assistance reference document.