How to Add an Evergreen Date to Your FlexiFunnels Page: Step-by-Step Guide

The Evergreen Date feature in FlexiFunnels is a powerful tool that allows you to dynamically display dates on your landing pages or funnels. This feature helps create a sense of urgency and relevance by showing either today’s date or a custom future/past date to your audience. It’s an excellent way to keep your content fresh, engaging, and aligned with your marketing campaigns, regardless of when your customers view it. This step-by-step guide will walk you through the process of adding an Evergreen Date to your page, ensuring you make the most out of this feature.

Case Study: Apple iPhone 13 Campaign During the Great Indian Festival 2023

According to a case study from OdinSchool, during the Great Indian Festival 2023, Apple ran a successful campaign for the iPhone 13 using time-sensitive offers. The results were remarkable:

1. 40% increase in sales of the Apple iPhone 13 during the sale.
2. 15% increase in customer satisfaction, as measured by customer reviews.
3. 10% increase in brand awareness, measured by social media engagement.

By creating a sense of urgency and leveraging limited-time deals, Apple was able to drive higher conversions and customer engagement—just like what you can do with FlexiFunnels' Evergreen Timer!

Step-by-Step guide for setting up the Evergreen Date in the FlexiFunnels tool:

Step 1: Access the Editor

1. Log in to your FlexiFunnels account and navigate to your funnel or landing page.
2. Open the page editor by selecting the page you wish to edit.
   
   

Step 2: Add a Text Element

1. In the editor, click on "Add Element" and select the Text Element from the list of options.
2. Once the text element is added, double-click on it to open the text editing options.
   
   
   
   

Step 3: Access the Evergreen Date Feature

1. When you double-click on the text element, a black toolbar will appear.
2. In this toolbar, locate and click on the "Evergreen Date" option.
   
   

Step 4: Choose the Evergreen Display Options

1. After clicking on the "Evergreen Date," you’ll see options such as:
   • Display Evergreen Date and Day: Shows both the evergreen date and day.
   • Display Evergreen Date: Shows only the evergreen date.
     
     

Step 5: Select Today's Date or Custom Days

1. You will find two options below the display settings:
   • Today: Select this if you want the date to be displayed as today’s date.
   • Custom Days: Choose this if you want to specify a custom number of days in the future or past.
2. If you select Custom Days, enter the number of days you wish to add.
   
   
   

Step 6: Add the Evergreen Date

1. Once you have selected "Today" or "Custom Days," click on the "Add" button to insert the evergreen date into your text element.
   
   
   

Step 7: Publish the Page

1. After adding the evergreen date to your page, click on "Save" to apply the changes.

Finally, publish your page by clicking on the "Publish" button to make the evergreen date live.

Use cases:

• Flash Sale Countdown: Automatically display a countdown ending a few days from the current date for a product discount. Each visitor sees a unique deadline, creating urgency to purchase within a limited time frame.

• Webinar Registration Deadline: Use the Evergreen Date to show a registration closing date for a webinar, dynamically adjusting based on when visitors land on the page. This keeps the offer relevant without constant updates.

• Product Launch Promo: Show a dynamic “early-bird pricing” end date for a new product launch. The date automatically updates to always provide a limited-time offer, encouraging visitors to buy early.

• Limited-Time Free Trial: Offer a free trial for a service with a custom expiration date that adjusts based on the visitor’s access. Each customer sees their own deadline to claim the trial, creating personalized urgency.

• Seasonal Sale: Run an ongoing seasonal promotion (e.g., holiday sale) where the displayed offer expiry date is adjusted to always be within a few days. This keeps the campaign fresh, regardless of the actual season.
  

Congratulations! You have successfully added the Evergreen Date to your FlexiFunnels page.