How To Pass UTM Parameters Passed By Checkout Form (Product)?

Introduction

In digital marketing, understanding where your traffic comes from plays a vital role in optimizing campaigns and driving more conversions. UTM parameters are snippets of code added to a URL to track the performance of different marketing campaigns. With UTM links, you can monitor which channels, sources, or content are generating leads or sales, providing valuable insights for better decision-making.

In this guide, we'll walk you through the process of setting up UTM parameters with a 3rd-party tool—Zutrix. 

Note that while we use Zutrix here, it’s not an official recommendation, and you are free to use any alternative UTM builder that fits your needs.

What Are UTM Parameters?

UTM parameters are tags added to the end of a URL. These tags help you track the performance of a particular campaign by providing detailed insights about where the traffic is coming from. Here’s how they work with an example:

• Campaign Source (utm_source): Identifies the source of traffic (e.g., Google, Facebook).
• Campaign Medium (utm_medium): Identifies the marketing medium (e.g., CPC, banner).
• Campaign Name (utm_campaign): Describes the campaign name for identification (e.g., OctoberSale).
• Campaign Term (utm_term) [Optional]: Tracks specific keywords (e.g., “winter shoes”).
• Campaign Content (utm_content) [Optional]: Differentiates similar ads (e.g., “ad1,” “ad2”).
  
  

Example of a UTM link:
https://yourwebsite.com?utm_source=google&utm_medium=cpc&utm_campaign=octobersale&utm_term=wintershoes 

Steps to Set Up UTM Tracking for Products

Step 1: Create a Webhook to Google Sheets

1. Follow the Product Webhook Guide
2. Please check this attached article: https://help.flexifunnels.com/support/solutions/articles/36000478569-how-to-send-the-product-data-to-google-sheets-without-using-the-3rd-party-tool 
   

Step 2: Add Webhook to the Product

• Add the webhook URL to the product settings in FlexiFunnels.

Step 3: Use Zutrix to Build the UTM Link

• Open the Zutrix UTM Builder: https://zutrix.com/analytics-url-builder?gad_source=1&gclid=Cj0KCQiA67CrBhC1ARIsACKAa8SlwzIE7e-f9CMZNCVmOpR9eoWstlvn8DRx1cbb656Vq4Urm1gwVE8aAu1pEALw_wcB
  
• After opening this we have to add the published link to the page.
  
  
  

Step 4: Fill in the Campaign Information

Before generating the UTM link, input the following data:

• Campaign Source: Example: Google
• Campaign Medium: Example: CPC or Banner
• Campaign Name: Name that helps you identify the campaign (e.g., OctoberSale)
• Campaign Term (Optional): If targeting specific keywords, add them here.
• Campaign Content (Optional): Use this to differentiate similar ads (e.g., ad1, ad2).
  
  

Step 5: Generate the UTM Link

• Click the “Create Link” button in Zutrix to generate the UTM-enabled URL.
  
  

Step 6: Configure the Sales Page to Pass UTM Parameters Forward

1. To ensure end-to-end tracking, configure the sales page to append UTM parameters to subsequent pages (e.g., checkout or thank-you pages).
2. When a visitor moves through the funnel, the UTM parameters will be passed to the next page but remain hidden from the URL visible to the user

Example:

1. A visitor lands on the sales page with the URL:
   https://yourwebsite.com/salespage?utm_source=google&utm_medium=cpc&utm_campaign=sale.

2. After proceeding to the checkout page, the UTM parameters will be retained and tracked but the URL displayed to the visitor will look clean:
   https://yourwebsite.com/checkout.

3. The hidden UTM parameters will still be captured and stored in your analytics tools or connected Google Sheets for campaign performance monitoring.

Step 7: Test the UTM Link

• Use the generated UTM link in a test environment.
• Submit a sample entry through the product sales page to verify that the data flows correctly.

Step 7: Validate UTM Parameters in Google Sheets

• Check the connected Google Sheet to ensure the UTM parameters are captured as expected. This data will help you track which sources or campaigns are driving leads.

Use Cases of UTM Parameters

• Campaign Performance Tracking:
  UTM parameters help identify which marketing channels are driving the most traffic and conversions. For instance, you can determine whether a specific email campaign or Google ad led to a sale.
  
  

• A/B Testing for Ads:
  By using different UTM links for similar ads, you can compare performance and find which version resonates better with your audience
  
  

• Tracking Affiliate or Partner Referrals:
  If you collaborate with affiliates or partners, UTM parameters help you track which partners bring in the most traffic or sales, ensuring accurate commission payments and performance insights.
  
  
• Analyzing Social Media Impact:
  UTM tracking can reveal which social media posts or platforms (e.g., Instagram vs. Facebook) are driving the highest engagement and conversions, helping you refine your content strategy accordingly.