FlexiFunnels automatically sends the right email at each moment of a subscription — welcome, renewal, failed payment, cancellation and more. Use the default wording, write your own, or turn any email off.

Set It Up in 6 Steps

1 Find it

• Product settings → Email
• Open the Subscription Email Sequence tab (the other tab is Cart Abandonment)

The page note says: “Each event below sends one email to your customer straight away. Edit any of them to use your own wording for this product, or turn one off to stop it being sent.”

2 See the 14 emails

• Each row under SUBSCRIPTION EVENTS is one moment in a subscription
• All are set to “Sent once, immediately”
• Use the toggle on the right to turn an email off for this product — nothing else changes

3 Understand the badges

The badge next to each event shows where the wording comes from:

Three layers — each overrides the one below it only if you edit it:

1. FlexiFunnels’ built-in default — used everywhere until you change something
2. Your account-wide version — edited once in Settings → Email → Subscription Product Email; shows as SHARED on product pages
3. A product-specific version — edited on this product’s Email page

4 Edit an email

• Click Edit on any row (the window says “Saving here applies to this product only”)
• Subject — pre-filled, for example “Welcome to {{product_name}} — your subscription is active”
• Body — rich text editor (bold, italic, underline, strikethrough, font size, text colour, lists, alignment, links, images, expand, HTML view) with a live preview
• Merge tags — placeholders that fill in the customer’s real details
• Click Save (or Cancel to discard)

Merge tags you can use:

{{name}} {{product_name}} {{price}} {{amount}} {{next_charge_date}} {{trial_end_date}} {{trial_days}} {{support_url}} {{invoice_due_date}} {{due_since_date}} {{days_past_due}} {{pay_now_url}}

5 Add follow-up emails (optional)

• Click Follow-ups on a row — every event has it except Trial Ending
• Click + Add first follow-up (later: + Add follow-up)
• Send on (a number) · Unit (for example, days) · Timing (After this email is sent)
• Write the Subject and Body
• Remove deletes one step · Remove all (bottom left, red) clears every step
• Click Save follow-ups

6 Edit the account-wide defaults

• On the product’s Email page, click Edit default emails in Settings (top right)
• You land on Settings → Email Settings → Subscription Product Email
• Edit any email, or turn one off — it is then not sent to customers
• An edited email shows CUSTOMIZED and a Reset to default button, which brings back the original wording

Ideas

Quick Fixes